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Just discovered you - this is great. And well done Worcestershire!
Interesting juxtaposition of your two main points here. The TTSNBN has been ‘vital for the women’s game’ but all women’s sport has taken off big-time in a roughly similar time-frame to the existence of the TTSNBN. Is it possible that...no, surely not?
The Kia Super was already thriving at a level above anything seen before. The co-branding has helped, sure, but surely we’d not still be where we were if they’d just put some money in and televised double-headers together? It’s a marginal gain, not a revolution.